SmithKline Beecham, at the time, was marketing a new product; an epidermal patch, much like the nicotine patch, that supplied a steady supply of testosterone to men ages 25-70 with a deficiency of the male hormone. Of course, this is 2+ years before Viagra hit the shelves, and changed the marketplace completely.

Challenge: To be the definitive source of information via the web for not only educating men, and even their wives about the condition, but to also inform them on the harsh realities of alternative treatments.

Solution: Time constraints were brutal. Therefore, we chose a simple but elegant design solutions that included a combination of atypical portrait stock photography and stark illustrations along with a subtle site navigation with JavaScript rollovers.